Create your ideal private practice

Sparked by your passions, aligned with your values

Dr. Amy Phillips leaning forward in chair

Intentional Private Practice

Are you a mental health provider, or a similar helper-healer in a relationship-based business looking to launch, grow, or re-define your business?  

Maybe you’re dreaming of working for yourself.  You may have started your business but struggle with the things we didn’t learn in school–like the big M-word: marketing.  

Or maybe you’ve been in practice for awhile but you’ve lost your mo-jo, caught up in binds about policies, serving your clients but not serving yourself in an emotionally and financially sustainable way. I see you, and you’re not alone.  

Wherever you are on your private practice journey, get ready to infuse your work with a healthy dose of your values so you can show up authentically and with intention. That’s what Intentional Private Practice is all about!

Client Testimonials

Since working with Amy in coaching, I’ve shifted to 100% private pay by marketing to my ideal clients so that I can balance providing excellent clinical care with a financially sustainable practice.  I feel more professionally fulfilled as I’ve increased the consultation side of my practice, and begun the process of dreaming bigger and bolder for future offerings.

psychologist Stephanie Nelson smiling
Stephanie Nelson
Skylight Neuropsychology

Before working with Amy, I was lacking confidence that I would be able to create the practice that I envisioned and struggling with imposter syndrome and scarcity mindset. Since working with Amy, I’ve increased my caseload and my monthly converted clients by more than 2x, created a sustainable system for marketing, worked through mindset barriers in order to reach out to other providers, increased revenue by over $2,000/mo.

psychologist Melanie Wheel smiling
Melanie Wheel
Melanie Wheel Counseling

Since working with Amy, my caseload has increased and I’ve changed my mindset to one of building relationships and offering service to my community. Amy never pushed me farther than I was willing to go and decisions were always mine to make, but she encouraged me to push myself and work with my value system. I would absolutely recommend Amy to anyone looking to grow their practice.

psychologist Kate Mink smiling
Kate Mink
Kate Mink Psychotherapy

How I Can Help

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Free Community

If you are a mental health provider or affiliated health care provider interested in exploring how to launch, grow, or transform your practice by aligning your business practices with your deeply held values, along with blog updates and conversation, then join the Intentional Private Practice community on Facebook.

This community is free to participate in and full of support, camaraderie, tips, and tools. Join an occasional challenge for some accountability and to try out some new strategies, or pull up a chair and a cup of coffee and “hang out” with your colleagues between appointments.

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Coaching & Clinical Consultation

Humans are social creatures, and first and foremost, you are not alone.  You don’t have to go it alone even in solo private practice!

I help you identify your ideal clients and show up authentically in your work, so that you can build a practice that is emotionally and financially sustainable.  

You may need clarity in understanding your practice intentions and values, you may need help setting specific, attainable goals, you may need a level of accountability, and you likely need a little of each.

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Kickstart Group Coaching

Kick Start Group Coaching is my exclusive model that integrates the 4Ms for business success: Mindset, Management, Marketing, and Money!  

In a supportive group atmosphere with other practice builders, you’ll deep dive into your goals and dreams, explore your business values and use them to infuse every aspect of your work, identify a marketing plan that is right for you, connect in meaningful ways with your ideal clients and referral sources, and understand rates, budgeting, and expenses in private practice!

Client Testimonials

With Amy's help, I’ve been able to define my values and better market to my target population, resulting in an increase in referrals. I’ve onboarded new clinicians who share my values. The result is my practice feels more like I’ve wanted it to feel–connection among staff members and with clients, all working toward the same goal. It’s amazing how being values oriented can shift things so dramatically.

psychologist Kimberly Demby smiling
Kimberly Demby
West Houston Psychology

After working with Amy, I feel more secure in what I’m doing, have grown my referral sources, quit my full time job, and clarified values in my business and personal life. Amy forms relationships—and that is what sold me. I would recommend working with Amy to business owners who want to learn how to build not only a business, but a life. She is warm, genuine, flexible, and meets you where you’re at. She cares about me as a human and business owner–and that makes all the difference.

psychologist Jennifer McDonald smiling
Jennifer McDonald
Sound Psychology Services

Working with Amy, I grew my gross revenue from low 6 figures to likely over 7 figures this year, and grew. my team from 9 employees to 14. Amy helped me to develop a mission statement and employee handbook, to understand my values as an employer and business, and how to articulate those values to my team and clients.  I have gained more confidence in myself and have almost paid off my 6 figure student loan debt in 1 year, which is huge!

psychologist Erika Frieze smiling
Erika Frieze
Frieze Psychology

The Kickstart Group Coaching Program is launching soon!

Ready to level up your private practice? This group coaching experience will help you kickstart your business!

From the Blog

desk with computer, coffee, and a person holding the Intentional Private Practice workbook
May 17, 2022

Selecting or Changing Your EHR

You’ve no doubt heard lots of chatter the past several months about changing EHRs. Today, I’m sharing my EHR experiences and clarifying any questions you might have about it and how you could make such a change.

view of nature and mountains through the opening of a cave
December 30, 2021

The View from Midway

Have you ever made it to the top of the mountain? Views from the top are great, but it also serves us well to regard the view from midway.

two women sitting at a desk and working on the computer together with pastries
October 13, 2021

Therapist FAQS: Your top 5 questions, answered

Today I’m sharing my thoughts on some of the top questions I hear from therapists.

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